The Trace – former New York City mayor Michael Bloomberg’s anti-gun propaganda factory – has proven once again it is completely devoid of ethics and reliable only as a source of fake news.

The Trace wants the public to believe it’s an actual newsroom comprised of actual journalists. It calls itself “The only newsroom dedicated to covering gun violence.” Staffers refer to themselves as journalists, rather than anti-gun activists who are paid by Bloomberg to create his propaganda. The Trace and Bloomberg’s Everytown for Gun Safety even share the same president, John Feinblatt.

A Trace story published Thursday titled “Shoot, Don’t Kill,” extolls the benefits of less-than-lethal technology by examining several weapons made by Byrna Technologies, Inc., which use a 12-gram CO2 cartridge to launch .68 caliber projectiles at approximately 330 feet-per-second.

“Users can also opt for ammo loaded with tear gas or oleoresin capsicum, an extract of hot peppers, which can induce nausea, difficulty breathing, and a terrible burning in the throat, lungs, and eyes,” the story states.

The Trace story quotes Byrna’s founder, president and chief executive officer, Bryan Ganz. However, on Friday, Ganz told the Second Amendment Foundation’s Investigative Journalism Project that he had never even heard of the Trace until the story appeared Thursday morning. The freelance writer who wrote the story claimed it would appear in a different publication.

“Originally, he said it was supposed to be published in Wired magazine,” Ganz said Friday. “But once we gave him the quotes, we had no control over where the article was published.”

The story was written by Ted Alcorn, who describes himself in the story as an “independent journalist whose reporting has appeared in numerous publications including the New York Times and the Wall Street Journal.” Alcorn’s bio also shows he was “the founding research director of Everytown for Gun Safety and a policy analyst in the New York City mayor’s office.”

Until he saw it Thursday morning, Ganz had no idea his story would appear on one of the leading websites of the gun ban industry.

“Our attitude is that the more people who discuss it, the better, I guess,” Ganz said.

Alcorn used a bit too much editorial license and took things a bit too far, Ganz said, especially when he implied that gun owners would somehow realize that their firearms were “problematic” and switch to his weapons for their reduced lethality.

“It’s easy to see why gun owners might perceive a less lethal offering as an admission that traditional guns are problematic. But over the last century, the primary use of firearms has changed,” the story states. “Lethality was essential when they were mainly tools for hunting animals or national defense, but now nearly three-quarters of people who own guns say they do so for self-protection against other humans.”

“I never said anything like that,” Ganz said. “I support the Second Amendment, and I’ve carried concealed for years. I’ve been a gun owner my entire life.”

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About Lee Williams

Lee Williams, who is also known as “The Gun Writer,” is the chief editor of the Second Amendment Foundation’s Investigative Journalism Project. Until recently, he was also an editor for a daily newspaper in Florida. Before becoming an editor, Lee was an investigative reporter at newspapers in three states and a U.S. Territory. Before becoming a journalist, he worked as a police officer. Before becoming a cop, Lee served in the Army. He’s earned more than a dozen national journalism awards as a reporter, and three medals of valor as a cop. Lee is an avid tactical shooter.